marketer

marketer mar‧ket‧er [ˈmɑːktə ǁ ˈmɑːrktər] also marketeer noun [countable] MARKETING

1. an organization that sells a product or service:

• a marketer of business information and related services

2. someone in a company who is responsible for marketing:

• “The whole new premise of the campaign is to make the Pepsi generation bigger and broader,” says a Pepsi marketer.

ˌdirect-ˈmail ˌmarketer MARKETING

a marketer that sells directly to buyers through mailing S (= information sent by post):

• Direct-mail marketers are hungry for information about consumers' life styles, because it helps target expensive mail campaigns.

diˈrect ˌmarketer MARKETING

a marketer that sells directly to buyers through mailing S (= advertising sent by post), telephone selling etc:

• This direct marketer of consumer products plans to hire 500 telemarketing workers.

ˌmass ˈmarketer MARKETING

a marketer that sells products that a lot of people want:

• inexpensive mass marketers like K Mart and Wal-Mart

ˈniche ˌmarketer MARKETING

a marketer that specializes in products that do not have many buyers, but that may produce good profits for companies that sell them:

• Niche marketers have to develop an international outlook because their domestic market is comparatively small.

— see also telemarketer

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marketer UK US /ˈmɑːkɪtə^r/ noun [C]

► COMMERCE a company that sells a particular product or service: »

Pfizer is a major developer and marketer of pharmaceuticals.

► MARKETING someone who works in marketing: »

The marketer has to understand the reasons why people behave as they do.